Smashing Magazine has some great insight into the world of online Typeface choice. I think they may have meant it for web use, but I think we can all take something away for all of our designs.

30 Brilliant Typefaces For Corporate Design

My favorites are:

• 2. Geogrotesque
• 4. Gotham Narrow
• 23. Montague Script
• 28. Mrs. Eaves XL