Posts tagged with “creative”

What iPhone Photo apps does Dan use?

Wednesday, 11 August, 2010

A lot of people have been asking me how I get such great photos on my iPhone. And yes, I have a few favorite apps I use most of the time. They can help to create the image and the look you are after, but keep in mind that the iPhone and its apps are just tools. Use your creative eye first and foremost. Never rely on your tools to do the work for you.

That being said here’s a list of photo apps on my iPhone (in no particular order). Check em out!

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How to write a Quality Creative Brief

Monday, 29 March, 2010

Have you ever dealt with a frustrated client before? I know I have. There have been a few times where a client asks me to make them something pretty, I work for hours to make it for them only to see them say “But that doesn’t really do what we want it to.” I then proceed to hit my head against the wall very firmly. Yes, we have all dealt with this problem, hopefully nearer the start of our careers instead of later.

When you’re dealing with a design project, it’s vital to write a detailed list of expectations at the very beginning. There are two main reasons for this:

  • Firstly, it ensures that you, as a business owner or in-house manager know exactly what you want to achieve from your project.
  • Second, the brief acts as a point of reference for designers, giving them key points to focus on. This eliminates “back and forth” communication a lot of people find annoying.

This is called a Creative Brief.

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Text Tips in InDesign CS4

Monday, 1 March, 2010

There are lots of different preferences when it comes to text and how it is used. You may be familiar with how some of the tools are used because simple word processors may use them. Sometimes you want to justify the text to make the columns appear nicer and remove the raggedy edge (this is called the rag), and other times you want to edit the spaces in between the words, lines and even the letters. This is where InDesign stands out in comparison to other word processors.

Here are a couple tips on how to wrangle all that stray text for your next project.

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9 Tips on how to write a successful Creative Brief

Monday, 30 November, 2009

Writing a great creative brief for a creative project like a print ad, website, banner or brochure is demanding but ultimately rewarding. It is the number one thing you can do to help get quality and efficiency from a graphic designer. And really, the creative you get out in the end is only as good as the input supplied in the creative brief itself. Take a peek below for 9 quick tips to improve your results through a fantastic creative brief.

  1. Realize that any designer you hire is a professional and must be treated as such.
  2. Understand that designers are not mind-readers.
  3. Before coming to a graphic designer, have your business model ready and your plan up to par. No design can save any business that is not well thought out.
  4. Mentioning past campaigns that were successful (or unsuccessful) are always useful. Don’t forget to explain why!
  5. Understand that it will not be free.
  6. Communicate with the designer-do not dictate.
  7. Don’t try and design for the designer. You hired them for a reason-their knowledge and talent.
  8. A picture is worth a thousand words. Take a screen capture if you cannot put it in words.
  9. Set expectations up front. This is the number one way to create a successful Creative Brief.

Here they are. Take it all in. This is what every Designer wants to say after they read your brief, hopefully it will be useful to you.

Graphic Design Business Tips

Monday, 27 April, 2009

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There are a lot of things that can turn an exciting new design project into a nightmare for a graphic design business. Many graphic design businesses have experienced these issues below, including myself. The best way to avoid stress and problems with clients is to educate yourself about what can go wrong ahead of time and take steps to protect your yourself.

Below are 3 common problems that can go wrong and while they may sound simple and the solutions are simple, thousands of designers fall victim to these pitfalls.

1. Clients Who Won’t Pay

We all want to get paid and there are several ways to protect yourself against not getting paid. The first big mistake is to not require a down payment. Many designers do the work on spec or let the clients pay at the end, which is a big mistake. There are a few ways you can bill clients, but I prefer to simply bill half upfront and half when done, or get the full amount upfront for smaller jobs.

You should also use invoicing software or fill out an invoice template and a contract and have them all signed by the client so you have the project and payment details in writing. This will give you more power if you have to actually use the law to get your money, but hopefully it will not come to that.

2. Endless Revisions

This is an easy one to forget. You may be a great designer, but its an inside joke in the design community that the client always picks the worst design so they may not pick the design you worked hardest on, which means lots of possible revisions.

Many clients can be very picky and detail oriented, which is fine because they want to be happy, but if you do not limit revisions your project could turn into a nightmare where you actually don’t make any money because you had to put in so many extra hours.

As an example, you could offer 3 initial concepts for a logo design and then 3 revision rounds once they have picked one of the initial concepts to move forward with. You should also specify the price for additional revision rounds in case they want more.

3. Poor Planning and Timing

If you don’t plan out a project to the last detail and set a time frame you will run into major issues as well. For example if you are doing a website you need to know EXACTLY how many pages you need to create, what each page will have on it and so on. Talk about this with the client and make sure they give you everything you need before you start and get it in writing.

Creating a wire frame can be really helpful. A wire frame is basically a quick outline of what a design or website will look like and what will go where. This way you don’t miss anything and wont run into spending more time adding missing items later, which could cost you money.

Many clients also have very tight deadlines so you need to be able to gauge how long a project will take you and you need to get this in writing as well. For example you could say the estimated time to complete the project will be 3 weeks, but it could take a week more depending on extra revisions and such. Its better to add a few days or more to your estimated project deadline to give yourself a buffer.

Taken from YouTheDesigner.